Month: September 2020

The Future Is Electric – What the Electric Car Revolution Means for Automotive Aftermarket Websites

Edgy analysts have been heralding the death of the internal combustion engine for decades, yet gasoline cars keep chugging along with ever more efficiency. Nevertheless, all good rides must come to an end, and it seems like the conventional internal...

/ September 30, 2020

Creating Customization Through Search, On-Site & Email

The modern customer is more complex and demands better services from merchants than ever before. This evolution has pushed merchants to continually identify ways of making their products and services resonate with the purchasing behaviors of their modern customers. At...

/ September 30, 2020

The Rise of the Micro Influencer

If you’ve ever engaged in influencer marketing campaigns, chances are you’ve heard about the new stars of the industry: micro influencers. The audience authenticity metric can help you determine if an influencer’s followers are for real Brands have realised you...

/ September 29, 2020

Top 3 Online Demographics of Supplement Buyers

Health supplement use has never been more popular than it is today. In fact, since the 1970s, there’s been a 40% increase in supplement use in adults 50 and older, and a 23% increase in adults younger than 50. In...

/ September 29, 2020

Sam Villa Video Case Study

Sam Villa Sam Villa partnered with InteractOne to migrate their old Magento 1 website over to Magento 2, while also making a number of cosmetic and customer experience improvements. Sam Villa also had years worth of vital and original content...

/ September 29, 2020

Putco Video Case Study

Putco Putco’s original Volusion website was showing its age, lacking in mobile-friendly responsiveness, limited design and functionality. Putco tasked InteractOne with migrating their Volusion site to Magento 2. This migration included a new responsive design with custom development of a...

/ September 29, 2020

The Hottest Customer Experience Trends You Should Use

Customer experience is a significant factor in your company’s growth. It helps you attract new customers, build meaningful relationships with them, and turn them into brand advocates. Above all, you will position your company as a customer-centric brand that cares...

/ September 29, 2020

Evolving Pharma Trends and What to Expect in 2021

With so many brick and mortar stores closing last year due to the pandemic, online shopping has become even more popular, and basically essential—especially in the pharmaceutical and supplements world. This has meant vast changes in the way pharma eCommerce...

/ September 28, 2020

The Beginners Guide to Creating Brand Guidelines

How do you truly know who and what your brand is without a brand guideline? A brand guideline explains the importance of your brand, who you are and the design and copy elements – and importantly – the standards of...

/ September 25, 2020

Best Places to Advertise Your Apparel Webstore

Apparel webstores do not have the same access to real-life customers nor a physical store location, like brick and mortar retailers. They do not have signs, flyers or physical people or clothing for customers to see. Everything is virtual. With...

/ September 24, 2020