Edgy analysts have been heralding the death of the internal combustion engine for decades, yet gasoline cars keep chugging along with ever more efficiency. Nevertheless, all good rides must come to an end, and it seems like the conventional internal…
The modern customer is more complex and demands better services from merchants than ever before. This evolution has pushed merchants to continually identify ways of making their products and services resonate with the purchasing behaviors of their modern customers. At…
If you’ve ever engaged in influencer marketing campaigns, chances are you’ve heard about the new stars of the industry: micro influencers. The audience authenticity metric can help you determine if an influencer’s followers are for real Brands have realised you…
Health supplement use has never been more popular than it is today. In fact, since the 1970s, there’s been a 40% increase in supplement use in adults 50 and older, and a 23% increase in adults younger than 50. In…
Sam Villa Sam Villa partnered with InteractOne to migrate their old Magento 1 website over to Magento 2, while also making a number of cosmetic and customer experience improvements. Sam Villa also had years worth of vital and original content…
Putco Putco’s original Volusion website was showing its age, lacking in mobile-friendly responsiveness, limited design and functionality. Putco tasked InteractOne with migrating their Volusion site to Magento 2. This migration included a new responsive design with custom development of a…
Customer experience is a significant factor in your company’s growth. It helps you attract new customers, build meaningful relationships with them, and turn them into brand advocates. Above all, you will position your company as a customer-centric brand that cares…
With so many brick and mortar stores closing last year due to the pandemic, online shopping has become even more popular, and basically essential—especially in the pharmaceutical and supplements world. This has meant vast changes in the way pharma eCommerce…
How do you truly know who and what your brand is without a brand guideline? A brand guideline explains the importance of your brand, who you are and the design and copy elements – and importantly – the standards of…
Apparel webstores do not have the same access to real-life customers nor a physical store location, like brick and mortar retailers. They do not have signs, flyers or physical people or clothing for customers to see. Everything is virtual. With…
Two of the hottest types of product categories right now are print on demand and printables. Why? In a word: ease! Because you don’t have to mess with production or stock inventory or hassle with shipping, you’re free to focus…
Google sent an email out to advertisers on Tuesday 1st September 2020 informing them that from 1st November 2020 new DST Fees would be added to their PPC media fees invoice or statement. This follows in the stead of Amazon,…
Your fashion eCommerce website’s homepage is your digital storefront. And just like your physical storefront, it needs to be welcoming, well designed and easy on the eyes. A recent study by Shopify found that over half of buyers have shifted…
September 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the…
New customers are hard to come by, and they’re also expensive. According to The Harvard Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. On the other hand, repeat customers…