10. Before you click, check and review – Take time to review the content of your email, articles, promotions, and any other content BEFORE it goes public. Embellish and entertain in blogs but remember, emails are not the place for lengthy content. Make sure you include all the necessary details, while not getting too wordy. This check and review shouldn’t just be for eCommerce holiday prep, btw, it’s important all year!
Pro Tip – Review any holiday content that you plan to post out loud to yourself in a slow reading voice. You’ll be amazed how many potentially embarrassing errors you’ll catch this way. This includes announcements, emails, PPC content, and other important information – please don’t skip this step! If you don’t have the time, skill, or inclination, hire a second set of eyes to do it for you.