Brick-and-mortar retail stores are not the only businesses that will benefit from good merchandising – your eCommerce website will, too. In fact, using product promotion in your online business will greatly benefit your website because you are ensuring an enjoyable shopping experience for your customers. If you group your products together in categories, based on how they are used and what other items are most often used with them, your client base will have to work less for a well-rounded purchase. For example, if you are an apparel retailer, it would make sense to group shoes and sandals in the same category and then keep sock and stockings in a group of their own.
A coordinating tactic would be to offer shoppers product collections or bundles, as well. Expertly bundled product collections offered as promos is a great way to show your customers that you care and gives them purchasing ideas. This strategy can also make your customers feel that they are saving time on their purchases as everything that they need is already bundled together. If a shopper has just put a trending swimsuit in their shopping cart, make sure they are offered sunglasses, a beach bag, and matching towel to go with it. Merchandising skills like this will inform your audience of what you offer and help increase your overall sale.
A well-thought-out merchandising strategy for your eCommerce site won’t take too much of your time and is an excellent way to improve your online business. After all, you are just essentially moving your product offerings around.
