Video marketing can do a lot for your online store. Video content helps get a point across in a very short period of time. If done well, videos can be fun, and help your branding. They also improve your ranking on Google, drive traffic to your store and increase conversions. All of that… from a tiny little video clip. It doesn’t even have to be very long!
Marketing products with video content is quickly becoming a top-notch strategy in the online retail sector. Companies that plan and create comprehensive content marketing strategies have begun to invest in video marketing. Compared to blog posts or articles, video content carries the potential to drive engagement more effectively. That’s exactly why YouTube has become the 3rd most popular website globally, as ranked by Alexa.
According to a survey conducted by ReelSEO, 73% of consumers are more likely to purchase a product or sign up for a service after watching a video that explains that particular product.
If you deal in eCommerce products or run an online store, it’s the ideal time to cash in on video marketing. Video content featuring products and information about your industry is a surefire way of reaching out to different levels of your online audience and generate conversions. The good news for eCommerce businesses is that video marketing is not very complex or very expensive to get started on.