According to the International Telecommunication Union (ITU) more than 245 million people in the United States use the internet, which accounts for over 78 percent of the United States population. While traditional marketing programs, such as billboards and radio/television commercials are still useful, any business that is serious about harnessing the power of the internet, and its +245 million users, needs an online marketing program.

Electronic-mail (E-mail) marketing is one of the key elements of an online marketing program. E-mails create an instantaneous method of delivering content to both prospects and regular customers at the same time.

Responses to marketing e-mails can also be instantaneously tracked and responded to; this provides the business owner with information that can be used to refine further the marketing program for future use.

Email marketing has opened the door to many companies specialized in optimizing email market campaigns.

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