Sweetapolita—with its 300,000 and climbing Instagram following—might be known today for its festive sprinkles and deluxe boxed cake mixes, but in 2010 it started as a baking blog. After creating baking content on her blog for five years and publishing…
With more than two billion visitors a month, YouTube takes second place in the search engine popularity contest. Running engaging video ads across the platform can increase brand awareness and drive click-throughs, while the powerful targeting capabilities and variety of…
Olivia Smith Olivia began her career as a Paid Search Specialist in Orlando, Florida after graduating from University of Central Florida with a degree in Advertising and Public Relations. She has since developed various skills in account management, analytics and…
If you want to create a comprehensive and respectable document such as your eCommerce terms and conditions, don’t jump onto your text editor just yet. Take a moment to consider what you want to achieve with your terms and conditions.…
Thanks to the miracle of “swag bags,” award nominees don’t have to walk away with a tiny gold trophy to feel like a winner. At lavish shows like the Oscars and the Grammys, celebrities clamor for curated gift bags filled…
In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactorPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify…
When it comes to online shopping, you only get one chance to make a first impression, and having high-quality product photography can go a long way toward making sure it’s a great one. How you style your product, the lighting…
When it comes to social media, few platforms have the reach of Facebook. Despite the rise of trendier social apps, Facebook users still easily outnumber users of other platforms, meaning that no matter what business you’re in, chances are there’s…
The past few years encouraged all of us to embrace the great indoors. No surprise, then, that interest in making money online—from the safety of our homes—is on the rise. The magic of the web is that it’s a sales channel,…
Editor’s note: This article was originally published in March 2020. It has since been updated for accuracy and to reflect modern practices. If your store is running on Magento (nowadays known as Adobe Commerce) and you’re planning to migrate to…
Facebook is the largest social media platform in the world. Many of its 2.9 billion monthly users use the platform to engage with brands and discover new products, giving Facebook the power to drive thousands of customers to your small…
If you’re a brand on Instagram, you know the little thrill of getting tagged in a post. Whether tagged by a long-standing influencer partner or a new fan, that @ symbol represents your social media marketing strategy taking form and…
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition…
BigCommerce 2021 Annual Report: Another Year of Digital Growth and Disruptive Innovation Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF…
These days, you’re far more likely to have someone ask you “Do you have Instagram?” than “Do you have a business card?” But business cards remain an easy way to share information with people you meet on the fly, whether…