Month: February 2021

Open Source eCommerce: Weighing the Pros & Cons

When it comes to running an eCommerce business, there are two types of website software platforms you can choose to power your shop with: open source or software as a service (or SaaS). Their main differences have to do with...

/ February 26, 2021

SaaS eCommerce: Weighing the Pros & Cons

When it comes to starting an eCommerce business, there are two types of platforms you can choose to power your shop with: software as a service (or SaaS) or open source. Their main differences have to do with ease of...

/ February 26, 2021

A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation

Social media has become a big player in the world of PPC advertising. However, when you’re a paid social marketer, it can be challenging to quantify your campaign results into overall business outcomes.  Unfortunately, an impression (or even a click)...

/ February 25, 2021

Passive Income Strategy: How to Make Printables to Sell on Etsy, Amazon & More

When it comes to passive income strategies, selling digital downloads on Etsy, Amazon and other places is one of the hottest trends going. That’s because it doesn’t take any special skills, printables are quick to produce, and the profit margin...

/ February 23, 2021

5 Reasons Online Customers Leave Your Store

A checkout usability study by the Baymard Institute, shows that 69% of online shoppers drop their cart and abandon their willingness to purchase goods from an online store. This means that they cease their role as a buyer and that...

/ February 23, 2021

How To Source Products For Your Store

The basic idea of dropshipping is that instead of first buying the products to yourself and then selling them to your customers, you are simply sort of a middleman between your customers and a wholesaler or a manufacturer. How that...

/ February 22, 2021

7 Simple A/B Tests to Improve Your Apparel & Accessories eCommerce Site

No matter how much time and resources you devote to building the most modern, most user-friendly apparel eCommerce website, there are always going to be features that can be improved upon. That’s where A/B testing comes in.   A/B testing comes...

/ February 19, 2021

7 Simple A/B Tests to Improve Your Vitamins and Supplements eCommerce Site

No matter how much time and resources you devote to building the most modern, most user-friendly vitamins and supplements eCommerce website, there are always going to be features that can be improved upon. That’s where A/B testing comes in.  A/B...

/ February 19, 2021

Unique Challenges of eCommerce for the Pharmaceutical Industry

No matter how you slice it, eCommerce is everywhere. Every day, more companies are moving their business online. This comes with some perks and some challenges. The pharmaceutical industry is no different, but the challenges for this industry are unique....

/ February 19, 2021

UPDATED: Upsell Strategies for Vitamins & Supplements eCommerce

Upselling is an extremely powerful tool for an eCommerce website, bringing in extra revenue and increasing brand loyalty in a whole new way. We recently wrote about the art of upselling apparel and accessories online, but how does upselling differ...

/ February 18, 2021