Month: January 2021

Call-To-Action: Making It Fit Makes All The Difference

It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could...

/ January 19, 2021

UPDATED: 5 Reasons eCommerce Reviews Maximize Revenue Opportunity

Visibility leads to Trust, Trust leads to Engagement, Engagement leads to Sales. Customer Reviews are playing a larger and more impactful role in the success and online presence of eCommerce stores. In recent months we’ve discussed customer reviews and the best extensions...

/ January 19, 2021

The Complete Guide to Ecommerce Personalization at Scale

Data analytics on customers is about understanding their behavior and using it to improve their experience. For this purpose, you will look closely at the decisions they make and how they react to your marketing strategies. You will also examine...

/ January 19, 2021

Amazon Product Reviews Policy

Amazon’s product reviews policy has a long and shaky history. A few years ago the ecomm giant sent a shockwave through seller communities everywhere by revoking the privilege of giving away (or deeply discounting) products in exchange for reviews. Once...

/ January 16, 2021

4 Things That Make or Break Sales Page Success [Copywriting Examples]

When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to...

/ January 14, 2021

How to Leverage Ecommerce Marketing Automation to Increase Sales & Conversion Rate

The ecommerce world is changing every day. Marketers and business owners have to track the latest trends because ecommerce marketing strategies that were effective a few months ago don’t bring the desired results today. Therefore, it’s necessary to implement innovative...

/ January 14, 2021

7 YouTube SEO Factors to Increase the Reach of Your Videos

Gaining a following on YouTube helps you reach new leads and may even bring in a revenue stream if you monetise your videos. How do you grab attention with millions upon millions of competing videos? Search engine optimisation (SEO) ensures...

/ January 14, 2021

How We Used Facebook Ads to Help Vitrazza Reach $1 Million/Month in Sales

When we talk to eCommerce brand owners about Facebook Ads and Instagram Ads, we hear the same two questions over and over again: “What creative works best?” “How can we scale?” The truth is, there is no universally accepted maxim...

/ January 12, 2021

Top Digital Marketing Podcasts to Follow in 2021

Different people including digital marketers search for podcasts that would give them good ideas on how to improve their digital marketing and grow their business. There are many marketing podcasts out there but one needs to find the best. Some...

/ January 12, 2021

‘GLUE’ (Giving Little Unexpected Extras), Could Be Your Stores’ Key to Success

How many times have you received a package in the mail that had a special surprise that made you smile? Maybe it was free merchandise, or gift wrapping you hadn’t asked for, or a personal, handwritten thank you note.  As...

/ January 6, 2021