E-Commerce Startup: How to Build Brand Awareness on Social Media

Websites with a strong social media standing often tend to have better control over SEO and attract more web traffic. However, to take full advantage of e-commerce SEO from the beginning, you will need to keep a few things in mind.

First, the more likes, shares, and comments your social media posts earn, the higher its SEO value goes. So, make sure to post high-quality images and videos, and reply to the comments, even the negative ones! Also, encourage your followers to share the content.

Second, social mentions increase the credibility and legitimacy of your e-commerce website. Create hashtags that define your brand and encourage your target audience to use those hashtags when referring to your brand or business on social media.

Third, earn valuable backlinks from your social media profiles to your e-commerce website. The more engaging your social media posts are, the better are the chances of obtaining backlinks to your site.

In addition to these tricks, you should also integrate social media sharing buttons on your website. Etsy has included social media buttons on all its product pages. Thus, their potential customers can quickly share the products they like on social media.