Though it seems simple, keeping a Christmas countdown timer on your website and social media is a great last-minute Christmas marketing idea. It’s a gentle reminder that keeps visitors in the holiday spirit and entices frazzled shoppers to buy from your online store.

In 2016, consumers procrastinated holiday shopping more than ever before. This year, create a sense of urgency by posting day-by-day countdown promotions, offering limited time sale blasts, and promoting some deal-of-the-day offers. It doesn’t matter whether you plan these broadcasts around the 12 Days of Christmas or 8 days of Hanukkah, countdown promotions are fun and effective. They will attract holiday traffic and sales to your website. Remind shoppers that they’ve run out of time and that if they want goods to arrive before Christmas, they should act now!

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