Using Unique Images for Webpages
We were incredibly excited by Google’s recently announced plans to shine more light on image search….
Are Returns Killing Your Bottom Line? 4 Tips to Keep eCommerce Merchandise From Coming Back
As a retailer, every sale you make is exciting – but similarly, every return that comes…
6 Ways to Write a Good Abandoned Cart Email
It’s important that the email is sent out relatively soon after the cart is abandoned, or…
E-Commerce Startup: How to Build Brand Awareness on Social Media
Websites with a strong social media standing often tend to have better control over SEO and…
Beauty and Skincare Digital Marketing Strategy Ideas
Natural skincare, organic skincare, we need a strategy They say that beauty Is only skin deep….
Marketing Calendar 2019
Event Date Description New Year’s Day Monday 1 January Opportunities around new year’s resolutions. Also ‘morning…
What’s New In Showcase Shopping Ads
Showcase Shopping Ads became available to UK advertisers in 2018. They appeared for generic search queries…
November 2018 Google Algorithm Update?
Something happened starting around the 15th November. Google tweaked their algorithm enough that people noticed. However,…
Is Google’s Latest Patent to Predict Intent of a Search for a Particular Context Good for Users?
Google has been tailoring its search results based on what it knows about users since 2005,…
Is Removing the Google Knowledge Panel Good or Bad?
There is a big debate taking place in the SEO World at the moment, strongly advocated…
Double Trouble: Duplicate Content Tricks and Traps from 2018
Since the Panda update of 2011, there are two words that still send shudders through many…
How To Grow Online Revenue From The Second-Screeners
Last month I wrote about the Second-Screeners trend and laid out why you should be keeping…
Google’s New Visibility Metrics
Google Ads introduced new metrics to measure search engine visibility in November, which can be found…
Face To Face With The Head of Digital
Introducing Alexandra Coutts, our Head of Digital. Let’s find out some more about her job, how…
Online Purchasing Behaviours To Capitalise On This Winter
Finally, December has arrived. Each passing year the countdown to Christmas appears to be getting longer…
Google Ads Exact Match Close Variants Update
Advertising keyword match types from Google…there have been many. We started with exact, broad and phrase….
Google Local Pack Ranking Factors
Since the emergence of the smartphone we have witnessed some fascinating changes, both in the way…
What a 114% Increase in UK Loft Conversion Planning Applications Means for Interiors Retailers
At a time when uncertainty is shaping the housing market in the UK and US, our…