Month: April 2022
The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales
When buying online, customers want to know how a product will fit into their lives. How will this couch look in my living room? Does this lipstick flatter my skin tone? How will this dress hug my curves? Communicating those...
The Ultimate List of Wholesale Marketplaces to Sell Your Products on in 2022
Selling wholesale is no longer reserved for mega brands with established retail relationships, thanks to the advent of online wholesale marketplaces that have democratized business-to-business ecommerce transactions. Selling your product through the wholesale market—which in the US is estimated to...
12 Types of Marketing: A Guide to Different Marketing Strategies
Social media stories. Video marketing. And the instantly recognizable TV commercial. These are different types of marketing with shared goals: to engage, inform, and attract customers to a business’s products or services. Marketing refers to any of the activities companies...
Women in Tech: A Candid Conversation with BigCommerce Women Leaders
Women’s History Month serves as a dedicated time to honor generations of trailblazing women. Recognized annually in March, it celebrates women’s contributions to history, culture and society. In modern times, women in tech like Whitney Wolfe Herd — the youngest...
7 Best Ecommerce Fulfillment Services (+ How to Choose One)
Whether you’re thinking about starting an ecommerce business or you’ve been selling products for a while, you’ve probably thought about warehousing, shipping, and fulfillment. Sure, making sales is the exciting part. But what happens after the order is placed? Somehow...
Fraud Sucks! Fight Back with Shopify Protect, Shop Pay’s Free Fraud Protection
Fraud takes away from your time, revenue, and growth. Whether you’re kickstarting a new business or scaling an existing one, costs from fraudulent chargebacks can hinder growth and hurt your bottom line. In 2021 alone, approximately $20 billion in e-commerce...
How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million
The Americana food industry creates $240 billion dollars worth of waste every year. Nick Spina wanted to change that. So he launched Ethey, a zero-waste ready-to-eat meal delivery company that prevents one pound of food waste for each meal. In...
Make it Big Podcast: Tapping Into Social Commerce Success with Meta
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, Meta’s Derek Netto joins BigCommerce’s Melissa Dixon to share social commerce success strategies, specifically on Instagram. Get an inside look...
Create a Winning Facebook Ad Testing Strategy: How to A/B Test
Corey Bennett Corey has been working in digital marketing for more than six years, recently specializing in paid social media. He joined the Inflow team with a desire to build experience in eCommerce and help clients leverage the power of...
Why Brands Are Taking Charge of Their Own Resale Markets
Clothing brand Tradlands was founded to be the opposite of fast fashion, with durable fabrics, classic silhouettes, and expert details designed to stand the test of time. Which also means that Tradlands goods often appear on resale apps like Poshmark—used...