Confused and don’t know how to market your products these days? You’re not alone, nobody has a playbook for marketing during riots, rising tensions and a pandemic.
Right now, the biggest challenge for businesses is how they can continue selling their products or services without seemingly insensitive or uncaring about what’s going on in the world.
In some instances, recent events may have changed the way your target responds to your messages. However, it still boils down to good marketing, which includes a deeper understanding of your target customers at its core. Their everyday lives, joys, challenges, and overall perspective on the world. Once you completely understand your customers, you’ll figure out how your brand can fit into their story.
Now might be a good time to rethink your marketing plans for your eCommerce business. Yes, there’s probably no right answer on how to do all of this – but there are still marketing mistakes that you have to avoid. Here are 3 sure-fire ways to be a responsible marketer during a crisis.
1. Take a step back