Ever heard of Quidsi? Maybe not, as it is an umbrella for more familiar brands. Quidsi is closely tied to Jet.com, however, and here’s why…

Quidsi, which is Latin for ‘what if’, is the parent company for internet warehouse names such as Diapers.com, Wag.com, Soap.com, and many more. According to the official website, the company was started in a New Jersey garage in 2005, by childhood friends and dads, Marc Lore and Vinit Bharara. Their main goal was to make life easier for parents, and wow, did they succeed! By 2009, the start-up was named an Inc. 500 “fastest growing private company”. Later that year, on Cyber Monday, Quidsi celebrated its first $1 million day. As is common in eCommece, the bigger dogs didn’t like the new competition so in 2011, only 6 years after inception, Quidsi was acquired by Amazon for $545 million. Fast-forward now to 2015 and mastermind Marc Lore, the same Lore behind Quidsi, is the founder of Jet.com. It’s no wonder investors are throwing money at his newest eCommerce project, Jet.com!

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