In addition, this is not just because social media is trendy, or because social media sites run their own sleek marketing promotions either. The reason social media is so powerful is because social media is what the people want. In an interview with NPR, Jason King, a professor and musician at NYU’s Clive Davis Institute of Recorded Music said:
“This is very much in line with what’s happening right now in marketing, which is this idea of marketing without marketing, or anti-marketing, where you appear to be just delivering your product directly to the consumer without any mediation…This seems like a direct gift from the celebrity to the consumer.”
Social Media works because people are important. Social media acknowledges the public before the star. What do your neighbors think? What did she wear to the party? Where will you celebrate Christmas? Was the book any good? It’s not just about one person. It’s about everybody.
Because of this, social media can be a powerful marketing tool if you use it right. The best way to use social media properly is to build your eCommerce site using shopping cart software that gives you the tools to build a community around your brand; integrating all the different social media sites.