All in all, your eCommerce checkout page is one of the most important parts of your online store. You can’t win sales and grow your business if you can’t get consumers to convert.

Companies should build secure and seamless checkout processes. Even a small error or distraction can have a serious impact on your bottom line. Get as much feedback from customers on their user experience as you can; it will help you identify and correct problem areas.

If you want to increase your conversions, streamline your checkout page. Offer your customers live chat and secure transactional solutions. When you make checkout the least difficult part of your customer’s eCommerce journey, you can count on conversions.

Henry Garrett is a marketing professional and avid technology aficionado. When he’s not scouring the web for the latest news from Silicon Valley, you can find him in the gym or at home watching the latest soccer match.

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