The Importance of Omni Channel Marketing in 2016

As the overall scenario of the online retail market rapidly changes, the importance of omni channel marketing only increases. Let’s take a quick look at some key predictions for the retail marketing in 2016 – Sales through mobile devices will...

/ January 20, 2016

What to Expect from Google’s New Penguin Live Algorithm Update

Another year another algorithm update. We know Google don’t like to rest on their laurels too long, lest the internet starts doing things without their say so, and this is why we get regular/semi-regular updates to core elements of the...

/ January 11, 2016

Is LiFi Really 100x Faster Than WiFi (and Twice as Awesome)?

Nancy P is a Midwest native who recently made a move out to the Old West. When she’s not taking the eCommerce education world by storm, she enjoys photographing the beautiful cacti and desert landscapes that surround her. Other articles...

/ January 5, 2016

6 Great Ways to Increase eCommerce Sales in 2016

Everyone once in awhile, someone from our bright and talented team will have enough time to put out an article related to technology, software, eCommerce or just living life on the web. You can find them here, for everyone to...

/ January 1, 2016

10 Emerging Social Media Tools for the New Year

The world of social media is getting both more competitive and more complex. To achieve success, you should monitor and take good care of each of these tasks – content creation management, content publishing, relationship building, and measurement. But the...

/ December 24, 2015

How to get rid of PayPal referrals in Google Analytics

Occasionally you may find that if users are paying by PayPal (or any other pay provider where users are taken offsite to pay, for example Sage Pay) the revenue in Google Analytics gets attributed to paypal.com rather than to the...

/ December 16, 2015

AdBlock’s Mystery Buyer & The Acceptable Ads Manifesto

If you’re a Chrome, Safari, or Firefox user, you’ve probably come across AdBlock before. The extension application boasts over 40 million users on Chrome alone, and costs nothing except for an optional donation to creator Michael Gundlach. People have long...

/ December 16, 2015

Google’s Page Quality Rating Guidelines 2015

Search engine rankings are determined by a computer program that can fundamentally only follow a set of formulas or rules. However, Google is constantly testing whether the computer program is working properly through user testing. For this user testing Google...

/ December 15, 2015

Are eCommerce Product Reviews Worth It?

As eCommerce SEO specialists our focus in the organic team at ThoughtShift is on ensuring that e-tailers get traffic from potential customers at different phases of their buying cycle and that this traffic converts. As a result we frequently find...

/ December 9, 2015

Best Practice Privacy Principles for your eCommerce Store

First, let’s look at two of the main jurisdictions that you may be in if you’re using the PinnacleCart solution for your eCommerce store. In the US, there is no federal data privacy law that applies in a general sense....

/ November 30, 2015