Nancy P is a Midwest native who recently made a move out to the Old West. When she’s not taking the eCommerce education world by storm, she enjoys photographing the beautiful cacti and desert landscapes that surround her. Other articles…
Are you looking for new ways to increase brand awareness, customer loyalty and sales? Marketing with package inserts can work for you, helping make your online store the success it should be! Since the beginning of time… ok, not really.…
Working in PPC I spend a lot of my time ensuring that the ad that shows for my clients matches the search query as closely as possible, and has the most “click-worthy content” to get as much relevant traffic as…
Whether your marketing efforts are paid or organic, they need to be focused on industry specific keywords and phrases to bring in a quality flow of traffic. If your site is optimized with relevant keywords, it will appear in targeted…
Almost anyone familiar with Google Analytics should understand how crucial a website’s bounce rate is to the overall success of the site. Unless you’re running a single-page site, bounce rate is one of the most important terms of eCommerce. It…
Data is great. You can get lost in Google Analytics for hours pulling all sorts of interesting statistics about how users interact with your website. You can get industry and demographic data from a multitude of sources, such as Google’s…
Inspired by her love of travel, Susan is a passionate supporter of eCommerce software and the idea that people should own their own internet business (so they can work from anywhere in the world). Though she currently resides in California,…
Whether you’re a current online store owner or just looking to get out of your current day-to-day, take a look at the 2015 shopping cart software comparison chart that PCmag posted and give Pinnacle Cart’s free trial a test run.…
Although the concept of digital marketing has some people thinking of mysteriously technical algorithms and software, just like traditional marketing, it all begins with your audience. At ThoughtShift everything we do stems from your audience, so we were excited when…
With the online audience of today predominantly browsing the web and various apps on mobiles and tablets, there is a much smaller screen space on which to read. However, if people cannot find the information they are looking for from…
Last month a number of sites reported a sudden drop in their traffic which would tend to indicate that Google had released a fresh algorithm update affecting search results. The SEO press (yes that’s a thing) was quick to badger…
ThoughtShift has been shortlisted across four categories in The Drum Search Awards 2015. The four nominations were for SEO and PPC campaigns which ThoughtShift worked on for eCommerce clients Biscuiteers and Gopak. ThoughtShift and luxury biscuit gift brand Biscuiteers were…
Search Engine Optimisation is fundamentally about making websites show up in the top of search engines. It involves a lot of work, trust and authority building. So is Google really going to start listing a load of new, non-authoritative incomplete…
Amidst the furore surrounding Google’s Mobile-Friendly Update, dubbed Mobilegeddon by those keen to turn an algorithm update into a scare story via the tried and tested method of adding the suffix “geddon”, another algorithm update by the big G came…
Recent research has shown that an improving housing market and a more design orientated customer has driven growth in the furniture industry. The Office of National Statistics recorded that stores specialising in furniture and lighting saw a 23.4% increase in…