SEO Guide for Graphic Designers
Another technique you could use to boost your ratings is using different keywords relating to the same thing. For example, if you’re writing about Twilight, “twilight” itself would be a keyword that has been used a lot in the internet...
SEO New Year’s Resolutions 2014
It’s that time of year where we’re all starting to think about what we can do in 2014 to increase organic keyword rankings, search traffic and ultimately, how to increase lead generation, data capture and eCommerce SEO revenue. Photo courtesy...
Press Release 101: Writing a Press Release
Anyone responsible for the marketing in their company should come across this beauty of a task; writing a press release (PR). Whether you think it sounds easy, find the prospect daunting or think you already have it in the bag...
(not provided) is Here to Stay, so Now What?
So we all know that Google is encrypting organic search data and pulling pretty much all SEO keywords under the (not provided) mask. There has been a lot of pontificating about the why and the perceived impact. I take a...
Google Webmaster Tools – A Guide For eCommerce Sites Part 1
In this first of three blog posts on Google Webmaster Tools for eCommerce sites, I will cover the top features within the tool that website owners need to understand in order to improve their sites performance in Google. For any...
ThoughtShift Named Finalists in the CIM Marketing Excellence Awards 2013
ThoughtShift, a digital marketing agency, has been shortlisted in the FMCG / Retail category for the CIM (Chartered Institute of Marketing) Marketing Excellence Awards 2013. In 2013, ThoughtShift worked on an SEO campaign for fashion and homeware retailer, Oliver Bonas...
The Rise Of Mobile Device Use
Your smartphone, your tablet, your everything – the internet now goes with you wherever you go. Mobile internet is everywhere. There is free Wi-Fi in almost every coffee shop or shopping centre – and South Bank boasts internet in such...
7 Key Benefits for eCommerce Websites to Optimise Product Images for Search
Search engines give a lot of different entry points to websites online for buyers and consumers. Visitors can reach your site through web search, Google Shopping, as well as video search, local maps, image search, results within search engines, also...
GET LINKED. GET IN!
Having recently been propelled back into the real world as a mature university graduate, I wanted to share my job hunting experience with you to its eventual victory finding a position via LinkedIn here at ThoughtShift. My Story I jumped...
Google Penguin Update 5/2.1 Explained
As all digital marketers know Google celebrated their 15th birthday in style by announcing they were making the biggest change to their algorithm since 2001, talk about a birthday surprise! This algorithm update focusses on providing searchers more precise results...