Category: eCommerce
Noticed Your Organic Facebook Reach is Dipping? So Has Eat24
Image courtesy ofhttp://commons.wikimedia.org/ With a history in managing numerous branded Facebook accounts, organic and paid reach is something I have closely measured. In recent months, pages have been complaining after seeing their organic reach fall short. Not only is organic...
Super Joe Ran Brighton Marathon for the Clock Tower Sanctuary
Our very own Joe Bradley – Digital Marketing Consultant and Marathon runner “extraordinaire”, ran the Brighton Marathon last Sunday, for Team Red’s chosen charity “The Clock Tower Sanctuary”. Why is he a marathon runner “extraordinaire” you are thinking? Many people...
ThoughtShift’s Key Highlights on Biddable World 2014
ThoughtShift attended ‘Biddable World’, an event that took place on January 21st 2014 at the Institute of Education in London. The event received astonishing attendance amongst which, there were agencies and in-house representatives. Last year Google announced the introduction of...
Royalty Free Google Panda Images
Who doesn’t like a big cute fluffy bear???? SEO’ers may not if it’s Google’s Panda… Much like the free Hummingbird images we’ve created, we have also created some for Panda. And here they are… Feel free to use these images...
Shopping Cart Software: Things To Consider Before Choosing
The very minimum thing that your shopping cart software should do is track the inventory that you have versus what was sold. Zippycart.com puts it this way, What good is your site if you can’t accurately track your inventory, or...
How to Write the Perfect Email Marketing Subject Line
What could be more important in email marketing than subject lines? Without a good subject line your innovative content and beautiful design may as well not exist! So if you have time to spend on your emails, spend it on...
The Value of Developing Web Store Taxonomy
Or perhaps you want to start by materials – leather, suede, fabric; or by season – summer, fall, winter, spring. It all depends on your knowledge of your customers’ shopping preferences, which you can identify by previous sales data, search...
How to use Social Media for eCommerce
Small online store owners are continually faced with the challenge of finding and developing new marketing tools for their products and services. Unfortunately, many fall into the trap of trying this idea or that idea, not having sufficient time to...
How Relevant is Google?
Since I embarked on a career in digital marketing 2 years ago there is one thing I have learnt – this industry is constantly evolving. Therefore if you are unwilling to adapt you can easily find yourself miles behind wondering...
Google Webmaster Tools – A Guide For eCommerce Sites Part 3
In this the third and final blog post in our series on Google Webmaster Tools for eCommerce sites, I will cover the structured data section, search queries and the fetch as Googlebot Tool. If you missed part 1 you can...