Contributor

Contributor

Google’s Page Quality Rating Guidelines 2015

Search engine rankings are determined by a computer program that can fundamentally only follow a set of formulas or rules. However, Google is constantly testing whether the computer program is working properly through user testing. For this user testing Google…

Are eCommerce Product Reviews Worth It?

As eCommerce SEO specialists our focus in the organic team at ThoughtShift is on ensuring that e-tailers get traffic from potential customers at different phases of their buying cycle and that this traffic converts. As a result we frequently find…

How to Get Google Ad Grants

The Google Ad Grants programme is set up by Google to provide qualifying charities with free Google AdWords spend of $120,000 per year (approximately £79,017*). To help your charity enjoy the benefits of this source of free funding, we’ve laid…

Google AdWords Clicks Changes to Interactions

On Wednesday the 2nd September AdWords announced that they were changing the name of three reporting columns within the AdWords interface: Clicks will become Interactions Click-through rate will become Interaction rate Avg. Cost per click will become Avg. Cost Why…