Now there are loads of ecommerce platforms that offer free website templates. It means that you can set up a business with barely any technical knowledge. The low entry barrier has been incredibly welcoming to the novice, as well as…
If someone searches for your brand in Google, you want to dominate the results they see. If you forgo branded paid search campaigns and leave it up to chance, your business will miss out on huge opportunities for brand awareness,…
Search engine optimisation is ultimately one of the most important things for a well-functioning ecommerce website. Without proper SEO, you can end up losing sales, having decreasing traffic and conversion rates, and suffering from many other issues. Photo credit: Merakist…
Businesses and brands of all shapes and sizes are hitting the internet, offering their products and services online. However, in the most recent years, search engines like Google are on the hunt for good-quality content, and will penalise sites that…
Digital marketing services from an agency can generate massive growth increases for your business. Unfortunately, if you’re not careful, you can just as easily sink thousands of dollars into an agency with little to no quantifiable return. So, how do…
Monitoring the performance of your apparel and accessories store is crucial to understanding the most and least successful elements of your website. You need to track the micro conversions of every feature on your site including page scrolling, detail-to-cart ratios,…
The organizational structure of your product catalog is the backbone of your eCommerce store. After all, it’s pretty difficult to sell products if your customers can’t search for and/or find them. What that means for your store is that you…
What comes to mind when you think about the operation of a successful ecommerce store? Maybe you think about the rich creativity required to corner a market with an exceptional product, or the comprehension of consumer wants and needs that…
Almost every direct-to-consumer brand owner and retail marketing leader I’ve ever spoken to has wanted the same thing… a path to profitable growth. Photo credit: Fabio Fistarol A few are interested in more website traffic or growing their social media…
Branding, like beauty, is in the eye of the beholder. You may think of a brand as something that can be quantified or identified, like knowing that there’s a McDonalds on this off-ramp because you see the golden arches or…
Editor’s note: Some of this content was originally written by Dan Kern in 2015. We’ve revised it and added new context to adhere to modern SEO copywriting best practices. Well-written, compelling online content is what persuades your customers to purchase…
Whether you run an international OEM parts store or a boutique automotive lifestyle brand, chances are you could use a few more customers. We’ve identified and researched some potentially lucrative demographics that, while not necessarily automotive-focused, are quite susceptible to…
As the owner of a pharmaceutical or supplements eCommerce store, you want to keep your customers engaged and informed on your website. One of the first steps to do this is to make sure that your website’s pages give your…
Sending promotional emails for your online store is extremely valuable. When sent to your existing audience, emails can increase exposure, brand loyalty and sales. When sent to people who aren’t yet familiar with your brand (but who might have given…
April 2021 ORANGE REPORT The April 20201 Orange Report features our best & most recent blogs and guides on Magento, Big Commerce, eCommerce, and Digital Marketing. SIGN UP FOR THE ORANGE REPORT Everything you need to know about eCommerce, digital…