What does Chrome’s removal of the third-party cookie mean for businesses advertising on Google?
Since Google’s announcement in January 2020, you may have read somewhere that Google is removing support for third-party cookies, did more research around this update, and yet found yourself struggling to understand what that meant for you as a business...
7 Social Media Marketing Mistakes to Avoid
Social media has the power to fuel exceptional growth in your business’s reach, lead, traffic and conversions. Plus, it can encourage exceptional brand exposure, visibility and awareness. However, social media marketing campaigns can be a ‘hit or miss’, and if...
Interesting Instagram Facts And Figures [Infographic 2021]
Instagram has been one of the most popular social networking sites for most people. Just after Facebook, Instagram records as the second-highest monthly active users. With more than 115.6 million users as of 2021, it has been in the inclined...
How To Build a Marketing Campaign For Your New Online Store in 2021
Having an ecommerce website, you are probably aware that building a digital marketing strategy is very important for sales. However, the term “marketing strategy” is complex, as the industry itself is now. Photo credit: PhotoMix Here are the most important...
9 Steps to Reduce Ecommerce Cart Abandonment
Just like shopping in real life, as buyers, we shortlist items to be purchased and put in our trolley. But just like that, we get distracted by some offer or scheme and abandon those items in our cart. The same...
How to Run Facebook Ads for Health Supplements & Increase ROAS
When you’re in Facebook marketing, the last thing you want is to invoke the wrath of the Zuckerberg machine. Unfortunately, when you’re advertising for a health and wellness company, avoiding that is often easier said than done. We could debate...
A Primer for a Successful Digital Marketing Campaign
Whether you are a brick-and-mortar retail store or an eCommerce store — or have both, it is crucial to implement some form of a digital marketing campaign. As you know, a digital marketing campaign is an online marketing effort that...
UPDATED: Image Search Engine Optimization 101 for the Automotive Aftermarket
What’s the first thing that shoppers look for when considering a new aftermarket upgrade for their cars? Pictures, usually. More specifically, pictures featured on platforms like Google Images, Instagram, and Pinterest. Whether it’s aftermarket modifications or DIY maintenance components, modern...
Five Website Translation Tips to Move Your Business Ahead in 2021
When you’re defining your digital strategy, even in the earliest stages, it pays to keep website translation in mind if you work in multiple regions. There are many moving parts of a website that will need careful translation and localisation....
Picking the Best Attribution Model for Your Ecommerce Brand
There are several attribution models available to eCommerce marketers. Each one has its unique purpose, but the one you choose must allow you to see which engagements are more responsible for revenue. Your chosen model will help you focus your...