Caesar Barba Caesar Barba, former Director of Paid Services for Inflow, brings a diverse online marketing tool belt to the team. He believes every online marketing question has a data-driven solution and is constantly exploring new ways to track and…
Dropshipping is an order fulfillment method where a store doesn’t keep the products it sells in stock. Instead, the store purchases products from a third-party supplier who then ships the items directly to the customer. The biggest difference between dropshipping…
Nearly every writer dreams of authoring a bestselling book, but for decades, it’s been nearly impossible to do this successfully without the assistance of a traditional publishing company. Getting the attention of a big publishing company isn’t easy. It means…
Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their…
You’ve been adding all sorts of new and improved content to your site and submitting it for indexing — but none of it is moving the SEO needle! What gives? When you’re a digital marketer, it’s frustrating to put so…
Figuring out how often to post on Instagram is the pillar of any strategy for the platform. It’s also a balancing act. You don’t want to post so little that no one sees your content, but you also don’t want…
There is one elusive social media status symbol you can’t buy, which therefore makes it highly coveted and immensely valuable: the verified badge. A February 2020 study revealed that 73.4% of Instagram accounts that had over one1 million followers had…
Marketing your small business spreads the word about the incredible products you have to sell. No eyeballs equals slim chances of making your first $1,000 online. But your customer’s attention is being pulled from pillar to post. Big brands with thousand-dollar…
Tory Gray Tory Gray is a senior digital strategy & SEO professional based in Asheville, North Carolina. She supports Inflow through planning SEO strategy for clients, as well as creating SEO process documentation & training fellow team members on SEO…
Sending an email or two is easy. But a long-term email strategy that grows your business requires an intentional approach using email marketing best practices. From the right tactic to get new subscribers on your list to the best ways…
Whether you’re starting a blog, showcasing your portfolio online, or opening an online store, your domain acts as the primary reference point for users looking to find your website, making it inseparable from your brand. Registering a domain name doesn’t…
The last two years have seen unprecedented changes to how entrepreneurs start and run small businesses. If you’re feeling a little lost, or unsure of what to expect next, you’re hardly alone. As a small business owner, the best tool…
The idea in your head—that one big idea—takes its sharpest turn from dream to reality once it becomes something tangible. When you can see it, feel it, or hold it in your hands. As a new or aspiring founder, whether…
The possibilities with digital marketing are endless, which is why finding the perfect strategy for your business can feel overwhelming. In this article we’re going to cover how to understand your customer’s conversions paths and why this is the most…
Digital Marketing in a Post-Lockdown World When the world turned upside down with the outbreak of Coronavirus, businesses had to rapidly adapt their communications and digital marketing campaigns. If you are a business owner or marketing manager, you may have…