All posts by Contributor

Ecommerce Strategy – Optimising Your Online Shop

Ecommerce Strategy – Optimising Your Online Shop

I am not trying to slate SEO as a discipline but for far too long it’s been a ‘dark art’ or ‘rocket science’, with millions of blogs and tweets from ‘SEO Gurus’ chatting amongst themselves in their little techie “nofollow”...

/ April 24, 2012

Why are directory submissions important for SEO?

What are Directory Submissions? A directory submission site is a website where you can enter the details of your webpage and it will rank your site not by specific keywords but by a category and sub categories based on the...

/ April 24, 2012
Canonicalization: Why is it important for SEO?

Canonicalization: Why is it important for SEO?

What is canonicalization? In web search and search engine optimisation (SEO) canonicalization is a term used to describe web content that has one or more URL’s. Why is canonicalization important for SEO? Canonicalization is really important for web pages when...

/ April 23, 2012
Why is Bounce Rate important for SEO?

Why is Bounce Rate important for SEO?

What is Bounce Rate? In the world of digital marketing the term ‘bounce rate’ is associated with traffic to and from webpages. If a website has a high bounce rate it implies that consumers are simply clicking on the site...

/ April 20, 2012

Augmented Reality & Wearable Tech – The Future of Digital Marketing?

The idea of augmented reality has been around for quite a while, but this month we’ve seen a flurry prototypes and test models being unveiled by a few of the big players. If you’re not sure what augmented reality (AR)...

/ April 20, 2012

Sometimes success isn’t so good.

I know a lot of you have heard me say I have the coolest job in the world for any entrepreneur, but it is worth saying again. When we created Pinnacle Cart, it was a business we loved but we...

/ April 19, 2012
Can You Double Your Fashion E-Commerce ROI – Pt 1

Can You Double Your Fashion E-Commerce ROI – Pt 1

We are all now very aware that fashion retailers are feeling the brunt of the decline of the UK’s economic climate over the years and some may be thinking ‘Is it going to get any better’ and ‘Will we survive?’...

/ April 17, 2012

Time = money

I know, it sounds like some old cliché coming from a business owner, but give me a bit of leeway here for making my case. Today, I’m proud to announce our team has released version 3.7.11 of PinnacleCart. In our...

/ April 13, 2012
Google Places Recommendations – A Big Update For Small Businesses

Google Places Recommendations – A Big Update For Small Businesses

Why Google Places? Millions of people search for businesses and services using Google every day and with the rise in mobile smart phones the use of the internet on the go has increased and will continue to do so. More...

/ April 13, 2012
Optimising Your Video Content Strategy

Optimising Your Video Content Strategy

Video marketing has become a great way for businesses to get their messages out on the web and use videos as advertising to promote their business. Google’s search now tends to include more videos and images within the first page...

/ March 26, 2012