Business owners know that their brand doesn’t live on a single URL anymore. Between your social channels, apps, marketplaces, and content—not to mention your online shop—your brand works best when it lives and thrives on multiple platforms. That’s why link…
The entrepreneurship story often told by the media centers on one specific narrative arc: the overnight success. This myth says that if you only work hard enough, you too can take your company to space. In reality, there is often…
Celebrating Pride Month with Pride Socks Founder Rachel Smith Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.Download PDF Add your info below to have the PDF sent to your…
Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards.…
Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys…
Community has always been at the heart of XO Marshmallow, a company that creates handcrafted gourmet marshmallows that come in unique flavors and playful packaging. Before the idea was a full-fledged business, co-founders Kat Connor and Lindzi Shanks sold their…
When you’re taking your very first steps into the world of ecommerce, there’s a lot to learn. You might have the “make amazing products” part down, but packing an order, helping a frustrated customer, or dreaming up a marketing campaign…
There’s no question that brands want to be more sustainable. In fact, 48% of small businesses powered by Shopify engage in at least one environmentally sustainable business practice, while another 40% are interested in engaging for the first time. One…
Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. But you might not know how to remove image backgrounds yourself. If you’re handling your store’s…
If it seems like hard seltzers are everywhere, from bars to backyard BBQs, it’s not just you. In 2020, the US market was worth $5.5 billion, which ballooned to $8.8 billion in 2021, according to Grand View Research. For 2022,…
While there is no shortage of small business accounting software available today, choosing the right tool can be challenging. With so much overlap in functionality and differences in pricing, it’s all too easy for business owners to end up choosing…
Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their…
Comparison shopping engines (CSEs) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition. In this guide, we’ll explore some of the best platforms available and show how to get your products listed…
Devon Cox Devon has been an Internet marketing professional for more than 15 years. He has worked for B2B and B2C organizations, led large customer acquisition programs, and has been an active conversion optimizer for all that time. In addition…
Do you know how, with certain people, you instantly associate words with them every time you hear their names? One of those for me is Cindy Bidar. That name immediately brings up: simple brilliance, stress-free funnels, tech made easy. I…