The day before I launched my first business, I caught myself awake at 3:30 a.m., still writing product descriptions. I couldn’t remember the last meal I ate. (Did I even drink water?) My eyes were strained, I had skipped yoga, and missed six texts from my sister.

I realized how easy it is, in the thick of nurturing a business, to forget to nurture yourself. Neglecting self care is common among entrepreneurs in the early stages of their business—working a day job and cramming the rest into that time once earmarked for rest, fun, or family.

Time and time again, studies link physical health to mental health and mental health to productivity and creative thinking. Self care, it seems, has a positive ripple effect. Entrepreneurs who hope to avoid burnout should strive for a sustainable work-life balance that prioritizes well-being. Here, we’ll explore nine self care tips that fit into busy lifestyles.

What is self care?

Neon lighting nestled among greenery reads "and breathe"
Unsplash

Self care is a term that traditionally has been used to describe self-initiated actions to stay healthy, prevent disease, and manage long-term illnesses. It encompasses basic needs like sleep, food, water, and human contact.

In the past decade or so, self care’s definition has expanded to include activities such as meditation, travel, and pampering, and to focus on emotional and relationship health—even achieving Instagrammable levels of opulence and indulgence. But at its core, self care isn’t mani-pedis and mimosas—it’s tapping into what your mind and body need most. (Sometimes that might be a mimosa.)

9 self care tips for busy entrepreneurs

Entrepreneurship can be challenging. With everything on your plate, it’s easy to ignore your own needs. But beware: the cost of not taking care of yourself now is much greater in the long run. Even small acts of self care over time can set you up to be mentally, emotionally, and physically equipped to handle the demands of a small business. 

Some tips for practicing self care include:

1. Don’t forget to breathe

A person practices self care by breathing deeply in a space full of flowers
Practice self care by taking a deep breath. Unsplash

Let’s start with an easy one. Breathing happens naturally, whether you’re thinking about it or not, right? But how are you breathing? Short panting puffs? Holding your breath subconsciously?

There are proven benefits to controlled and mindful breathing, including staving off stress. Where shallow breathing contributes to anxiety, full abdominal breaths help slow the heart and stabilize blood pressure. If you have trouble remembering to breathe deeply, practice yoga or other guided meditation or breathing exercises through an app or podcast until it comes naturally.

📚 Read more: How to Focus Better in the Era of Information Overload

2. Minimize stress through exercise

A person does a pushup in an outdoor gym
Regular exercise has countless benefits from lowering blood pressure to improving your immune system’s function. Unsplash

Regular aerobic exercise boosts the part of your brain responsible for memory and learning. You don’t need to spend tons of money on gym fees or hours on the treadmill, though, to reap the positive impacts of exercise on your stress levels. 

According to the CDC, the average adult should get about 150 minutes of exercise per week (the amount you need may differ). It sounds like a lot when you’re already tapped out, but break it up into small 10- to 20-minute chunks throughout the week: take the dog for a walk, engage in some light desk yoga, or tackle some yard work.

📚 Read more: Rethinking Stress: How to Manage Pressure for a More Productive Life

3. Get better sleep 

A pug breed dog rests in a bed alongside a sleeping person
A good night’s sleep can do wonders as a self care strategy. Burst

Sleep deprivation contributes to reduced decision making ability and stunts creativity. You might get more done by burning the midnight oil, but at what cost? Build a routine that includes better sleeping habits, and if you can’t seem to catch a solid eight hours, a good 10- to 30-minute power nap will pick up the slack.

Note: The true number of hours of sleep your body actually needs is up for debate, with the eight-hour rule undergoing some serious debunking. For you, it may be more or less than that. Try a sleep app to help you monitor and fine tune your sleeping habits.

📚 Read more: The Hidden Cost of Being a Night Owl (And How to Sleep Better)

4. Fuel up to increase energy

A person orders food in a coffee shop. A sandwich sits on a table in the foreground
Your body needs energy to help you tackle the demands of entrepreneurship. Unsplash

It’s confusing to navigate nutritional information that seemingly contradicts itself everywhere you look. It’s so overwhelming that when you’re busy, it may seem much easier to grab fast food—it saves time and fills the gap. 

On the other end of the spectrum, toxic diet culture is rampant on platforms like Instagram, where it’s easy to get caught up in unrealistic expectations for body and health. Skipping meals or engaging in unsustainable dieting can be just as harmful.

Listen to what your body needs, eat when you’re hungry, and allow yourself to indulge in your favorites. Self care is as much about emotional well-being as it is about the physical.

5. Seek human interaction

Three friends take a walk together in a forest
Take a break from scrolling through social media to engage in meaningful human connections. Burst

In the early days of running your business, you may be a team of one. While working alone can have its perks, loneliness can take a psychological toll. While human interaction is baked into a lot of office jobs, entrepreneurs will need to take a proactive approach to meeting social needs.


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Build face time into your day by working from a coffee shop once a week, joining local entrepreneur meetup groups, or finding a running buddy. If you can’t see people face to face—you’re living off the grid or the world is on pandemic lockdown—a phone call or video chat with loved ones will do in a pinch.

📚 Read more: Feeling Lonely? 10 Ways to Cure the Entrepreneurship Blues

6. Engage in activities and hobbies outside of work

Close up of a person, shown from above, tending to a plant in a pot
Self care activities include any hobby or action that brings your joy or relaxation outside of work.  Unsplash

What’s the best part of working for yourself? You make the rules. And, if you’re running an ecommerce dropshipping business, for example, you can pretty much work from anywhere. Some entrepreneurs use this to their advantage, satisfying a love of travel through their flexible work.

For others, clear delineation between work and play is necessary to truly unwind. What do you do for fun? Whether it’s knitting or swimming, playing an instrument or playing strategy games, sign up for a class or join a group to hold yourself accountable to your hobby on a regular basis. This small act of self care can help you work out other parts of your brain so you can bring creativity back to your work.

📚 Read more: Why Working From the Road Is Good for Business (and How to Do It)

7. Create a workspace you love

A home office in a cozy corner overlooking green space through wraparound windows
Small acts of self care like adding a plant to your desk can have a positive effect on your well-being. Unsplash

Your workspace is a place where you’ll be spending the majority of your waking hours, especially while getting a business off the ground. Be mindful of how you design the space—it can impact your happiness and motivation.

Ask yourself: is there enough delineation between personal and work space? Is the furniture ergonomic and conducive to an efficient workflow? Is there adequate light and ventilation? Small acts of self care like a splash of paint or a few houseplants can actually have a positive impact on mood.

📚 Read more: Home Office Ideas: Brilliant Hacks to Maximize Productivity

8. Treat yourself—you deserve it

A person lies on a massage table while a therapist massages their head
Practice spending time on yourself and your overall well-being. Burst

Self care for entrepreneurs is sometimes as simple as treating yourself to a little indulgence. Book a massage, order your favorite take out, binge Netflix, or plan drinks with your best friend. These seemingly small acts can motivate you through rough patches or reward you for your wins. Set goals, but don’t forget to celebrate yourself when you reach them.

📚 Read more: 10 Secrets to Achieving the Elusive Work-Life Balance

9. Check in with your mental health

Shot from behind, a group of friends wrap their arms around each other
Establish a support system before you become an entrepreneur.  Unsplash

Research suggests that entrepreneurs tend to have character traits that make them more vulnerable to mood swings, depression, and loss of motivation. Check in with yourself often, maintain healthy relationships, and engage in self care practices like regular exercise and ample sleep. If you’re still struggling, talk to a professional.

Take care of yourself

If you neglect the needs of your mind and body, you’re not bringing your best self to the table—and your business could suffer. These self care tips are just a few ideas to get those endorphins pumping. As you grow your small business, be sure to couple it with personal growth and the regular habit of practicing self care. Annnnnd, *deep breath*!

Self care FAQ

Why is self care important?

Self care is the act of self-initiated care that improves your physical, mental, social, and emotional well-being. Practicing self care allows you to stay in tune with your mind and body and develop a routine of nurturing habits to maintain good overall health. Neglecting aspects of your wellness over time could lead to more serious physical or mental health issues.

What is basic self care?

Basic self care generally refers to meeting the basic needs of your well-being. This may include the daily ritual of getting adequate sleep, eating balanced meals, and finding ways to move your body.

What are 5 things you can do for self care daily?

Developing a self care routine takes time, as does building any habit. You can start small by adding one or more of these to your daily routine: take a walk around the block, call a friend, read a chapter of a novel, eat your lunch outside instead of at your desk, or apply a hydrating face mask.

What does good self care look like?

The best self care for you is the version that meets your specific needs. Be in tune with your physical, emotional, mental, and social needs to determine what good self care looks like for you. Be consistent in your efforts to nurture yourself alongside caring for your business or others.

Note: The tips in this story are not intended to replace the advice of professionals nor address serious mental health issues. Please talk to your health care provider or seek mental health resources in your area.

Feature illustration by Loren Blackman

Posted by Contributor