Month: March 2022
SEO Best Practices for eCommerce Product Pages: How to Optimize
If you want to be successful with eCommerce search engine optimization, you can’t just focus on high-volume keywords — especially when it comes to your product detail pages (PDPs). Sure, high-volume phrases like “fishing gear” may seem like important targets...
How to Write an Ecommerce Returns and Refunds Policy
Returns and refunds are just as inevitable in eCommerce stores as they are in brick-and-mortar ones. Sometimes, customers are just not satisfied with what they bought online and wish to undo their purchase altogether. The satisfaction of a completed sale...
How to Scale Your Small Business in 6 Steps
Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future. More
Landing Page Design: How to Create Better Pages That Convert
We brought in experts to help you create better landing page designs that attract—and keep—customers. More
The 5-Step Marketing Strategy to Grow Your Business
“We can be deceived into thinking the present state will last forever,” says Taylor Holiday, the Managing Partner of Common Thread Collective, an agency built around helping your ecommerce business grow. As “pioneers of the moment,” it’s too easy to...
How to Create a Hype-worthy Product Launch
When healthy soda brand Olipop released a new flavor, it made $30,000 in the first 15 minutes the product was on sale. So how did the team make that happen? You can create a compelling product launch by tuning into...
5 Step eCommerce Keyword Research Strategy (Advanced Guide)
Cesar Tellez Cesar grew up in sunny Orlando, Florida, but was born in Bogota, Colombia, which he frequently visits. He’s been in the SEO field since 2013 and hasn’t looked back. When he’s not spending time with family or friends,...
Affiliate Marketing on Instagram: 7 Ways to Make More Money
Affiliate marketing and Instagram marketing are each multibillion-dollar industries—merge them together and you’ve got the potential for a lucrative side hustle. Affiliate marketers on Instagram get paid when their followers purchase a product they’ve recommended. Instagram makes an ideal platform...
Explore 5 Cool Canva Tools You Probably Didn’t Know Existed
I’d had enough! I was thoroughly frustrated with how complicated and incredibly slow YouTube’s video editor was, so I looked for options. I found that Windows had a built-in video editor, but after a few uses, it proved to be...
Motivating a Team Through Business Lows: 4 Stories of Perseverance
On an average day in Ottawa, scoops and cones and happy customers would all pour out of popular frozen treat spot Moo Shu Ice Cream. Business was good. Then, the pandemic hit. Before local mandates officially closed Moo Shu’s doors,...