If you want to be successful with eCommerce search engine optimization, you can’t just focus on high-volume keywords — especially when it comes to your product detail pages (PDPs). Sure, high-volume phrases like “fishing gear” may seem like important targets…
Returns and refunds are just as inevitable in eCommerce stores as they are in brick-and-mortar ones. Sometimes, customers are just not satisfied with what they bought online and wish to undo their purchase altogether. The satisfaction of a completed sale…
Scaling a business sustainably means being prepared for long-term growth. This guide will walk you through how to scale up your business so you always remain in control of your future. More
We brought in experts to help you create better landing page designs that attract—and keep—customers. More
“We can be deceived into thinking the present state will last forever,” says Taylor Holiday, the Managing Partner of Common Thread Collective, an agency built around helping your ecommerce business grow. As “pioneers of the moment,” it’s too easy to…
When healthy soda brand Olipop released a new flavor, it made $30,000 in the first 15 minutes the product was on sale. So how did the team make that happen? You can create a compelling product launch by tuning into…
Cesar Tellez Cesar grew up in sunny Orlando, Florida, but was born in Bogota, Colombia, which he frequently visits. He’s been in the SEO field since 2013 and hasn’t looked back. When he’s not spending time with family or friends,…
Affiliate marketing and Instagram marketing are each multibillion-dollar industries—merge them together and you’ve got the potential for a lucrative side hustle. Affiliate marketers on Instagram get paid when their followers purchase a product they’ve recommended. Instagram makes an ideal platform…
I’d had enough! I was thoroughly frustrated with how complicated and incredibly slow YouTube’s video editor was, so I looked for options. I found that Windows had a built-in video editor, but after a few uses, it proved to be…
On an average day in Ottawa, scoops and cones and happy customers would all pour out of popular frozen treat spot Moo Shu Ice Cream. Business was good. Then, the pandemic hit. Before local mandates officially closed Moo Shu’s doors,…
Privacy is a major concern for customers and is something that eCommerce brands should consider a top priority. The digital age has offered convenient and efficient alternatives to traditional and otherwise time-consuming processes such as shopping. However, such transactions require…
If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including how quickly retailers and businesses adapted to the ecommerce space. Yet even before the pandemic, demand for online shopping has…
Entrepreneurship is on the rise across all demographics, with 53% of Shopify store owners identifying as women. Hurrah! That said, women everywhere continue to face a broad set of challenges when it comes to growing an independent small business. An obvious…
Corey Bennett Corey has been working in digital marketing for more than six years, recently specializing in paid social media. He joined the Inflow team with a desire to build experience in eCommerce and help clients leverage the power of…
The arrival of an international purchase should bring delight, not unexpected fees. Now you can prevent costly surprises—for customers and yourself—with one of our newest features. We recently rolled out Shopify Markets, our new global commerce solution that is already…