Month: December 2021
How to Write a Bakery Business Plan: Your Recipe for Success
The rise of the gig economy, the COVID-19 pandemic, and advances in technology have all contributed to more people working from home and even pursuing their own home business ideas. Entrepreneurs across the globe continue to find ways to leverage...
Dropshipping Fulfillment: Understanding the Supply Chain and Fulfillment Process
For many small businesses, the act of capturing and fulfilling orders in their online store is tricky. To make matters worse, ecommerce fulfillment operations have become more complex, with multi-node networks, sophisticated technologies and many different transportation strategies. In-house fulfillment...
How to Write Engaging Welcome Emails (+ 12 Examples to Inspire Yours)
Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Email is the backbone of customer retention and a highly effective channel for connecting with your customers, even...
A Life Altering Diagnosis That Inspired A Luxury Skincare Company
After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch....
Competitive Pricing 101: Avoid Price Wars, Save Profit Margins
Consumers have access to more information than ever before. Constant internet access means they’re never more than a few clicks away from finding out which comparable products your competitors sell—and whether they’ll get a better deal elsewhere. Price is the...
5 Digital PR Strategies for eCommerce Businesses
Kate Miller Kate has loved words since the moment she learned to read. She’s the first to pick up a pen or break out a laptop to write down her next big idea, and she’s thrilled to be the content...
Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube
In 2019, Katie Carson found herself at the year’s biggest event for YouTube creators, brushing shoulders with the platform’s top stars. It was a party at VidCon, the annual convention that draws top talent from YouTube, Twitch, and TikTok. “There...
What Are Meta Descriptions and How Can I Write Effective Ones?
You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). Still, if you’re like many business owners, one aspect of ecommerce SEO...
How to Price Your Product: What You Need to Know About Pricing Before You Launch
Pricing your products is one of the cornerstone decisions you’ll make as a business owner. It impacts almost every aspect of your business. Your pricing is a deciding factor in everything from your cash flow to your profit margins to...
The Right Tools to Create Successful Social Media Videos That Convert for Ecommerce
People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues to penetrate the world, social media is now integrated into everyone’s daily lives. Also, these platforms are not just for...