Month: October 2021
How You Can Build a Powerful Influencer Marketing Strategy in 2021
It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are showing off their latest snacks, clothes, makeup brands or candles, and that’s just the beginning. From traditional posts to ever-popular...
The Founder’s Zodiac: How to Deal With Failure, Based on Your Sign [QUIZ]
After studying some of the one million business owners who use Shopify, we discovered that founder types tend to fall into one of five personality types. Which one are you? Start with our quiz. OK, I caved and dipped my...
Ecommerce Copywriting 101: How to Write Words That Sell
Selling products online is tricky. Potential customers can’t touch, smell, or see the item in the flesh. Instead, they rely on copy—the text marketers write to describe product features, the problems it solves, and how it makes buyers feel—all to...
The Secret Recipe to Scale a DTC French Bakery
Yami and Anthony Rosemond are the life and business partners behind Pastreez, an online bakery offering authentic french pastries. The Rosemonds are both Le Cordon Bleu Paris trained chefs and left France to start Pastreez in America. In This episode...
Make it Big Podcast: Hybrid Retail and the Future of Commerce with Melissa Campanelli
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. We live in a hybrid world. In this episode, Women in Retail Leadership Circle Co-Founder Melissa Campanelli joins BigCommerce’s Meghan Stabler to discuss digitizing the offline...
7 Strategies for Running eCommerce Facebook Ads After iOS 14.5
Estelle Lampela Estelle is a Senior Paid Social Strategist at Inflow, where she thrives on creating paid social ads that don’t feel invasive in your feed. She has been involved in the launch of two consumer electronic tech products, where...
Small Business Accounting 101: How to Set Up and Manage Your Books
If you’ve just launched or are about to launch your online store, congratulations! It takes uncommon passion and perseverance to get to where you are today. However, as you know, small business owners often have a constant flood of satisfying...