Month: October 2021
Make It Big Podcast: The Gen Z Effect on Culture and Commerce with Hana Ben-Shabat
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Gen Z’s impact on commerce and culture is challenging legacy brands to think more creatively and innovate like never before. In this episode, Hana Ben-Shabat, Founder...
Why Long-Term SEO is Worth the Squeeze: A COVID-19 Case Study
When the pandemic first hit in early 2020, did your business pull back on marketing efforts? If so, you’re not alone; global ad spend fell by $63.4 billion last year, and digital marketers reported budget cuts to be their top...
What Every Ecommerce Seller Needs to Know About Sales Tax Holidays
If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you need to understand how these temporary tax-free periods can impact sales tax compliance. Once primarily the concern of in-state businesses,...
What’s the Best Ecommerce Platform for Your Business? Here’s How to Evaluate Your Options
Starting an ecommerce business is exciting. You get to choose your business name, create your logo and branding, and build your website. And while it’s easy to consider your needs now, it’s also important to think about where your business...
Everything You Need to Know About Branding and Marketing a Skincare Business
If you’re selling creams, serums, soaps, or other skin and hair care products online, having a killer skin care branding and marketing plan is one of the highest-impact ways you can increase sales and get your products out there. Successful...
How to Create a Successful Affiliate Program for Your Online Business
The pandemic spurred interest for affiliate marketers in 2020, and the effects are still with us today. The rise in ecommerce brought people online and buying from a range of brands. It also created a new legion of ecommerce shoppers. ...
How to Create an Operational Plan You’ll Actually Use
You probably have a business plan to help you create a system for growth and offer a financial outlook for the future. A business plan is often necessary if you want to attract investors or apply for financing. You might...
Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Bring experiences to life with AR and VR. Marc Uible, VP of Marketing and Alliances at Threekit, and Lindsey Scoggins, Founder and CEO of Lindsey Scoggins...
Furniture Facebook Ads Case Study: ROAS 0 to 29.5 in 3 Months
Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid...
Inside Gildan’s Digital Transformation to B2B Ecommerce
Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of the world’s leading vertically-integrated manufacturers of apparel, socks and legwear. While well-known in the industry for the quality of its...