My dad is a business owner. In 1990, he opened his own auto shop. He took a risk, went through the motions of uncertainty and stress, worked a second job to support his family and his business, grew his customer…
For many ecommerce businesses, the holiday season is the busiest time of year. Whether it’s freshening up your landing pages, creating brand awareness with your holiday marketing campaigns, finding others ways to target new customers and everything in between, the…
Megan Cox woke up one morning to discover she had made $10,000 in sales overnight. At the time, she was an MIT student with a newly launched skincare line, Amalie Beauty—her first foray into entrepreneurship. Over the next few years,…
Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is about to happen. Maybe it’s a first date, maybe it’s an interview for a dream job, maybe it’s Christmas morning…
For decades, tapping into the opportunity of global commerce has typically been reserved for the few; the biggest brands with the biggest budgets who could afford to navigate an ever-changing landscape that gets more complicated each year. Understanding the many…
Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave…
Whether you are new to the world of SEO or an experienced search engine optimiser, in the past few years you probably came across terms such as structured data, JSON-LD or Schema markup. You will find these terms mentioned in…
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking to expand. The numbers alone make a compelling case: In 2021, ecommerce sales are expected to make up nearly 20%…
Mike Belasco Mike Belasco has been an entrepreneur and digital marketer since 2003. He’s been the CEO of Inflow (founded as seOverflow) since 2007 and has led Inflow to five Denver’s Fastest-Growing Private Company awards and three Inc. 5000 awards.…
We live in the Age of Video. Technology and the internet have given individuals more reach than media companies, through platforms like YouTube. Videos are consumers’ favorite type of content to see from brands on social media, with 73% of…
Summer 2016 was a tough year for my content business. I was 25, living back at my parent’s house for the first time since college, and looking for my place in the world. I was writing articles off Upwork for…
As more and more shoppers go online to purchase their clothes, shoes and accessories, there’s never been a better time to launch an online boutique. With the convenience and safety online business offers, it’s no wonder customers are more likely…
You want as many new customers as possible, but at what cost? Spend too little and you miss out on sales; spend too much and you’re unprofitable. The math has to work for your marketing to work effectively. But let’s…
Thank you, Google! Thank you for this update which clearly shows that both on page content and clean, well implemented html is as important for rankings as the meta data. Google’s Page Title Update At the end of August Google…
Kate Miller Kate has loved words since the moment she learned to read. She’s the first to pick up a pen or break out a laptop to write down her next big idea, and she’s thrilled to be the content…