Month: August 2021

The Road to Success: Business Plan Examples to Inspire Your Own

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan templates and relatable examples to really help guide you through writing one of your own. That’s...

/ August 13, 2021

2021 Holiday Ecommerce Trends to Watch

The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented.  For months, ecommerce experts had been predicting record ecommerce sales. After all, the results of the COVID-19 pandemic kept many from seeing their loved...

/ August 12, 2021

The Entrepreneur’s Guide to Small Business Finance

Most small business financing advice falls into two schools of thought. One encourages you to bootstrap your business: put your head down, unload your personal savings, invest all the cash from your first sales, and with a bit of hard...

/ August 12, 2021

The Buyer’s Journey Doesn’t Stop at Checkout: Understanding the Five Steps to Creating Frictionless Purchase

There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.5 trillion in sales globally by 2023. Even after the effects of the COVID pandemic subside, the global appetite for the convenience...

/ August 12, 2021

The Top 11 Email Marketing Software For Online Stores

Email marketing continues to drive phenomenal results for businesses across the spectrum—ecommerce, in particular—despite overly confident declarations of its death. You own your email list, making it one of the best ways to reach customers at a time when search...

/ August 12, 2021

10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid...

/ August 11, 2021

Cloud ERP 101: Everything You Need to Know About Cloud ERP + Ecommerce

As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can download food from the internet.”  Perhaps that will be possible one day, but we must content ourselves with ordering almost...

/ August 10, 2021

Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?

As a small business owner, you’ve probably thought to yourself at least once, “How the heck can I compete with Amazon?” If you’re an online retailer or even if you own physical stores serving a niche, there’s a decent chance...

/ August 10, 2021

The Recipe for Differentiation in the Crowded Nutrition Industry

Albert Matheny was a college athlete when he noticed the disconnect between nutrition supplements and farm fresh ingredients. To solve this problem, he used his food science background to start Promix. In this episode of Shopify Masters, Albert shares how...

/ August 10, 2021

Target Market Analysis: How to Reach the Right Audience with the Right Pitch

In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect. We, humans, are unpredictable creatures when it comes to articulating what we like and why.  An online business owner’s job...

/ August 9, 2021