Month: August 2021
The Road to Success: Business Plan Examples to Inspire Your Own
Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan templates and relatable examples to really help guide you through writing one of your own. That’s...
2021 Holiday Ecommerce Trends to Watch
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts had been predicting record ecommerce sales. After all, the results of the COVID-19 pandemic kept many from seeing their loved...
The Entrepreneur’s Guide to Small Business Finance
Most small business financing advice falls into two schools of thought. One encourages you to bootstrap your business: put your head down, unload your personal savings, invest all the cash from your first sales, and with a bit of hard...
The Buyer’s Journey Doesn’t Stop at Checkout: Understanding the Five Steps to Creating Frictionless Purchase
There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.5 trillion in sales globally by 2023. Even after the effects of the COVID pandemic subside, the global appetite for the convenience...
The Top 11 Email Marketing Software For Online Stores
Email marketing continues to drive phenomenal results for businesses across the spectrum—ecommerce, in particular—despite overly confident declarations of its death. You own your email list, making it one of the best ways to reach customers at a time when search...
10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021
Andrew Halfman (Alumni) Andrew was a Senior Paid Strategist at Inflow, where he specialized in driving business results through the power of paid social media. He has more than six years of experience in digital strategy, spanning paid search, paid...
Cloud ERP 101: Everything You Need to Know About Cloud ERP + Ecommerce
As one sage (and unknown) person is quoted as saying, “I will not be impressed with technology until I can download food from the internet.” Perhaps that will be possible one day, but we must content ourselves with ordering almost...
Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?
As a small business owner, you’ve probably thought to yourself at least once, “How the heck can I compete with Amazon?” If you’re an online retailer or even if you own physical stores serving a niche, there’s a decent chance...
The Recipe for Differentiation in the Crowded Nutrition Industry
Albert Matheny was a college athlete when he noticed the disconnect between nutrition supplements and farm fresh ingredients. To solve this problem, he used his food science background to start Promix. In this episode of Shopify Masters, Albert shares how...
Target Market Analysis: How to Reach the Right Audience with the Right Pitch
In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect. We, humans, are unpredictable creatures when it comes to articulating what we like and why. An online business owner’s job...