At some point in your business journey, you will likely find yourself needing more capital. Whether it’s to accelerate growth or to cover a seasonal cash flow shortage, adequate funding can be make-or-break for small business owners. In fact, the…
John Cascarano is a lawyer-turned-serial entrepreneur who has launched and scaled multiple successful businesses. His current brand, Beast, is a personal care company that focuses on vegan and cruelty-free products with sustainable ingredients and reusable packaging. In this episode of…
By now, most merchants are aware of the exponential growth happening in retail e-commerce sales worldwide — data from Statista projects the ecommerce industry will have $6.5 trillion in sales globally by 2023. While these changes are happening worldwide, it’s…
Raising capital for your next venture can be a major hurdle on the road to bringing your vision to life. While bank loans and pitching investors are still viable fundraising options, crowdfunding gives you the opportunity to get support from…
Thriving ecommerce business Room Shop started as an Instagram account. Founder and owner Shelly Horst started the business with her husband, posting and selling her whimsical, fun vintage clothing finds. But it became cumbersome to manage all the sales through…
Every feature in Shop’s ecosystem is developed to support a seamless shopping journey and help merchants build lasting relationships with their customers. For the past year, Shop has helped Shopify merchants provide better customer service from cart to home with…
As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for ecommerce businesses that get access to a visual-focused platform with enthusiastic followers and high engagement. In the…
Creating a home-based business or finding profitable online business ideas can be challenging. There are thousands of possible choices, yet everything seems like it’s been done thousands of times before. So with all these product choices, where do you even…
Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter. Apparel is the largest category in fashion ecommerce with a projected revenue of $684 billion by 2025. But in such a booming industry,…
Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by…
Name a craft and I’ve undoubtedly dabbled in it. While I love writing about all things entrepreneurship, I find true happiness in making, building, and creating. However, there are many crafts that require little experience or innate artistic ability to…
In the past, many B2B businesses have been slow to adopt ecommerce. One eMarker report forecasted that only 9% of total B2B US product sales occurred via an ecommerce website. However, the pandemic has served as a catalyst for many…
During graduate school, Keya James went on a hair journey to create natural hair formulas for herself, and later on, her daughter. She documented the entire process on Youtube, gained a following, and eventually monetized her hobby through Tailored Beauty,…
Make it Big is back — with more ecommerce legends and global thought leaders than ever before. Join us on September 14-15, 2021 for our fourth-annual ecommerce conference and learn how to exceed shopper expectations with actionable advice from…
When the coronavirus pandemic hit the world, everyone including students, employees, and business owners became more exposed to social media following stay-at-home orders. While online buying and selling has become more prominent, different social media platforms such as Facebook, Instagram,…