Month: April 2021

UPDATED: Image Search Engine Optimization 101 for the Automotive Aftermarket

What’s the first thing that shoppers look for when considering a new aftermarket upgrade for their cars? Pictures, usually. More specifically, pictures featured on platforms like Google Images, Instagram, and Pinterest.  Whether it’s aftermarket modifications or DIY maintenance components, modern...

/ April 9, 2021

Five Website Translation Tips to Move Your Business Ahead in 2021

When you’re defining your digital strategy, even in the earliest stages, it pays to keep website translation in mind if you work in multiple regions. There are many moving parts of a website that will need careful translation and localisation....

/ April 8, 2021

Picking the Best Attribution Model for Your Ecommerce Brand

There are several attribution models available to eCommerce marketers. Each one has its unique purpose, but the one you choose must allow you to see which engagements are more responsible for revenue. Your chosen model will help you focus your...

/ April 8, 2021

Identifying & Using Long Tail Keywords on eCommerce Websites

Editor’s note: This post was originally published in 2019 and has since been updated to ensure accuracy and to adhere to modern best practices. Is it worth targeting long tail keywords for eCommerce websites? Contrary to what search volume suggests,...

/ April 7, 2021