Month November 2020

Welcome emails are one of the 8 types of emails you must be sending your customers, but many brands only send one welcome email—if they send one at all! On average, sending a series of introductory emails yields around 51%…

There is one major advantage of getting into the B2C space for businesses and that’s higher margins. Selling to consumers as well as fellow businesses means that you can access a larger, more diverse customer base, therefore building resiliency into…

After this most unusual year, innovation is the order of the day. We’re seeing a lot of creative responses to challenges old and new, and more modern technology being employed by brands of all sizes and industries.  There’s a lot…

Most of you should be familiar with at least some of the following names: Harry’s, Glossier, Warby Parkers, and Bonobos. All of these incredibly successful brands are outstanding examples of direct-to-consumer (D2C) companies. Direct-to-consumer is a retail model where companies…

November 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the…

2. Use both standard and lifestyle product photos You know the saying: a picture is worth a thousand words. Product photography gives you a way to communicate what your products have to offer in ways that words simply cannot. However,…

By now you should be making the most of this unusual holiday season with some great promotions and marketing plans. But there’s more to get on top of than simply maintaining stock levels of popular products and ensuring tracking info…

Mobile devices connect more than 4.5 billion people to the internet—that’s over half of the global population! People are also spending an inordinate amount of time at home these days, which means a significant amount of shopping is being conducted…

Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys…

We are living in crazy times. No matter where we go, we are being bombarded with an enormous amount of content, leading to sensory overload. As an eCommerce player you need to ask yourself, ‘Is my website a part of…

After a year unlike any other, we can all be sure of one thing: this is also going to be a drastically different holiday season. People’s lives have changed and, as a result, their priorities and shopping habits have also…

Technological advancements have overtaken the world. Most of the world’s population is occupied by the excessive use of gadgets and social media. According to Statista, the active global population of social media users has hit 3.96 billion. Social media platforms…