How to Ensure your Web Store is ADA Compliant
How accessible is my website? That’s a question everyone should be asking, but unfortunately not everyone does. Despite it being more than 30 years since the Americans With Disabilities Act (ADA) was signed into law, website accessibility isn’t as universally...
Proven Practices to Reduce Online Cart Abandonment (Infographic)
If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet...
Getting Inside the Mind of Your Target Audience Can Lead to More Sales
The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am...
Developing the Right Content Strategy for eCommerce Websites
*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. How? Through a stellar content strategy. Building and maintaining an eCommerce content...
How To Create Amazon Gift Bundles That Sell All Year
One of the most creative and profitable ways to sell on Amazon is by creating bundles. But bundles can have drawbacks. Other sellers can copy your bundle and steal your sales. That’s why Kristin Ostrander of Mommy Income and the...
Our Christmas Gift Of Giving
For the past 4 years ThoughtShift has run a Reverse Advent Calendar throughout December. This encouraged team members and our extended network to donate non-perishable food and essential household items, which we have collected on behalf of Whitehawk Foodbank. We...
Improve Ad Performance with Google Shopping Data Feed Optimization
*This post was updated for accuracy in December 2020. When most people think about optimizing their Google Shopping ads, they focus on their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins actually...
Amazon Products: Find What to Sell on Amazon Using This Cool Keyword Approach
[embedded content] You have to feed the beast constantly. Amazon sellers know that finding Amazon products and deciding exactly what to sell on Amazon is a never-ending chore. BUT, this cool trick using Helium 10’s Black Box gives you a...
December Orange Report
December 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the...
How We Used Micro Conversion Data to Increase Conversion Rates by 37%
When it comes to evaluating the macro-level success of a paid search campaign, sometimes you have to go small — micro, to be specific. In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s...