Contributor

Contributor

11 Grand Opening (and Reopening) Ideas for Any Business

The opening credits of popular animated series Bob’s Burgers introduces restaurant owner Bob Belcher and his family as they deal with one entrepreneur catastrophe after another—rodents, fire, broken windows—eventually to announce the business’s “grand re-re-re-opening.” Small business owners who weathered…

How to Create an Instagram Business Account

An Instagram business account gives brands, influencers, and creators performance data to understand how followers interact with their content—insights to guide business decisions and advertising functions to action on them. Ninety percent of Instagram users follow a business account, and…

How to Fill Out a Marketing Plan [+ Free Template]

Behind every scalable online business is a solid marketing plan. Planning helps you maximize your marketing spend by tracking all your tactics, goals, and costs. Without one, even the best marketing ideas end up being like spaghetti thrown at a wall—nothing sticks. …