All posts by Contributor

Google Ad Credits to help SMBs get through COVID-19

Google is offering ad credits to small and medium-sized businesses (SMB’s) who have been advertising on Google since January 2019 for 10 of the 12 months in 2019 and also in January and/or February in 2020. These credits can then...

/ April 22, 2020

8 Landing Page Mistakes that Could be Costing You Sales

So you might have designed an aesthetically pleasing landing page that gives you a lot of visitors. But if you are not making money from it, you might be doing something wrong with how you built your landing page. Well,...

/ April 20, 2020

Selling Online During the Coronavirus Pandemic (Infographic)

The economic impact brought by the COVID-19 pandemic raises a number of concerns and certainly the pressure most small businesses face. Many brick-and-mortar stores are being forced to into temporary closure because the products they sell are no longer top...

/ April 17, 2020

Google Ad Grants Has Evolved Stealthily

Google Ad Grants offer non-profit organisations $10,000 of advertising spend per month to use on text ads on Google.com and its associated domains – that’s $120,000 of advertising spend per year. This free advertising credit helps non-profit organisations big and...

/ March 30, 2020

The Pros & Cons of Google Smart Shopping

How Does Google Smart Shopping Work? Google announced its new, simpler solution to Google Shopping back in May 2018. This new addition to the world of Google Shopping was of course, Google Smart Shopping. Although Smart Shopping has been around...

/ March 30, 2020

Top 7 Tips for Working from Home

More people are working from home than ever and a lot have been deployed as home workers in the last few weeks due to the current pandemic. For people new to home working here are a few things to consider,...

/ March 24, 2020

ThoughtShift and COVID-19

The safety, health and wellbeing of ThoughtShift’s team, clients and partners is our top priority. We are actively monitoring the coronavirus (COVID-19) situation and are taking steps to help keep our community safe. We wanted to update you on what...

/ March 18, 2020

3 Parcel Shipping Trends to Look Forward to in 2020

Baymard Institute reports that the top three reasons online consumers abandone-commerce shopping carts are due to lack of delivery options, shipping costs, and longshipping times. Due to this, savvy sellers are recognizing the need to reduce frictionpoints during the online...

/ March 13, 2020

3 Ways to Boost Your Email Open Rates Fast

Did you know that 99% of consumers check their email every day? In fact, some of them refresh their inboxes up to 10 times a day, according to the most recent HubSpot stats. It’s no surprise that email marketing is...

/ March 10, 2020

Digital Marketing Strategies for the Fitness Industry

According to the Fitness Industry Association, around 12 percent of gym goers sign up in January, more than any other month – and according to Gold’s Gym, its traffic jumps 40 percent between December and January. What better time to...

/ February 20, 2020