There are many guides out there that tell you how to write good pay per click (PPC) ad copy that is effective in getting users to click on the ad and come to your website. They tell you: what copywriting…
You’ve set up your business and created a website for people to buy, use or sign up to your products or services online. If you’re thinking about whether to run ads on Google, you’re likely to be asking, “how much…
Emails continue to be one of the most effective ecommerce digital marketing communication channels with an ROI of around 3800%. Email marketing is a widely accepted channel amongst customers too now as they prefer to get information via email rather…
“Disruption” is a painful and ugly word anywhere in business, but particularly if you are in the world of eCommerce. Often, customers turn to eCommerce brands because of the perceived convenience factor that comes with shopping online. But as an…
This material does not constitute legal, tax, accounting, or other professional advice and is only for general informational purposes. Readers should consult a qualified professional to obtain advice for their own circumstances and supply chain. On 1 July 2021, the…
Data, analytics and business intelligence are common topics in the business world. Businesses across sectors, including ecommerce, are investing heavily in new technologies around data collecting and use of data. That’s because data-driven decision making is more important than ever…
No matter how smart and hard retailers work to bring customers to their website and lead them throughout the shopping process, only three out of ten shopping carts will generate an order. That is a significant amount of lost revenue.…
When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. But that’s not always the case. Even the most basic campaign adjustments can generate massive improvements in a short time period —…
In case SEOs aren’t busy enough, Google is throwing a triple whammy our way for summer 2021: the long-awaited Core Web Vitals update, plus two core algorithm updates in June and July. In fact, by the time this blog is…
Santa Monica Seafood was officially founded back in 1939 on the Santa Monica Pier. One or two things have changed over the years. They still offer the highest quality and selection of seafood to restaurants and customers at their two…
June 2021 ORANGE REPORT The June 2021 Orange Report features our best & most recent blogs and guides on Magento, Big Commerce, eCommerce, and Digital Marketing. SIGN UP FOR THE ORANGE REPORT Everything you need to know about eCommerce, digital…
Effective decision making starts with data. However, before you can start making decisions, you need the right technology solutions in place to translate raw data into actionable insights. With that in mind, BigCommerce is excited to share more details about…
Editor’s note: This article was last updated in 2020 and has since been updated for accuracy. Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time…
Captivating stories can engross readers so much that they are willing to put their phone on silent mode and let their coffee go cold. What if your ecommerce digital marketing campaign could do the same? There are product videos that…
The success of any online business depends upon the effectiveness of its search engine optimisation strategies. If you want to reap big revenues from your online store, you should ensure that all your content appears on the first pages of…