Month: January 2021

How to Ensure your Web Store is ADA Compliant

How accessible is my website? That’s a question everyone should be asking, but unfortunately not everyone does. Despite it being more than 30 years since the Americans With Disabilities Act (ADA) was signed into law, website accessibility isn’t as universally...

/ January 6, 2021

Proven Practices to Reduce Online Cart Abandonment (Infographic)

If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet...

/ January 6, 2021

Getting Inside the Mind of Your Target Audience Can Lead to More Sales

The minute you began to create your very first piece of copy, you most likely discovered that writing it isn’t easy. In fact… after hours of staring at a blank computer screen, you probably started talking to yourself: “What am...

/ January 5, 2021

Developing the Right Content Strategy for eCommerce Websites

*This post was partially updated in January of 2021. Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. How? Through a stellar content strategy. Building and maintaining an eCommerce content...

/ January 4, 2021

How To Create Amazon Gift Bundles That Sell All Year

One of the most creative and profitable ways to sell on Amazon is by creating bundles. But bundles can have drawbacks. Other sellers can copy your bundle and steal your sales. That’s why Kristin Ostrander of Mommy Income and the...

/ January 1, 2021