Indexing and ranking is a necessary and anticipated process for most Amazon sellers who add a new product description. It’s exciting to watch your Amazon listing climb the ladder from nothing to Best Seller status. Indexing, however, is a term…
One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO…
Core Vitals can be broken down into three components. Largest contentful paint – how quickly the largest piece of content loads First input delay – how quickly the page responds to user input Cumulative layout shift – how stable the…
There are many pros and cons to selling on Amazon. Whilst the pros are widely promoted it is important to be prepared for the cons of selling on Amazon before committing to the platform. This is particularly pertinent for existing…
Have I ever told you the story of how I broke free from 100% client work and grew my passive income? I founded my business, Marketing Words, as a copywriting agency in 1999 leaving behind a legacy of various marketing-related…
Another way in which you can use SMS marketing for ecommerce is by integrating it with your loyalty or referral program. Whenever someone recommends your company or product, they will receive an automated message. This strategy works even better if…
Note: This post was updated in January 2021. In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. Fortunately, we’ve done all the hard work for you…
Text in the banner acts like an image, too, and you need your visitors to be able to see it at a glance. Treat it like this: if people only view your banner, what do you want them to know…
January 2020 ORANGE REPORT For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the…
Louie has been writing compelling, informative, and timely content for clients. His years of writing experience in the freelance and corporate setting has given him a vast understanding of the different businesses and topics, ensuring the delivery of high-quality content.…
It was going so well — so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could…
Visibility leads to Trust, Trust leads to Engagement, Engagement leads to Sales. Customer Reviews are playing a larger and more impactful role in the success and online presence of eCommerce stores. In recent months we’ve discussed customer reviews and the best extensions…
Data analytics on customers is about understanding their behavior and using it to improve their experience. For this purpose, you will look closely at the decisions they make and how they react to your marketing strategies. You will also examine…
Amazon’s product reviews policy has a long and shaky history. A few years ago the ecomm giant sent a shockwave through seller communities everywhere by revoking the privilege of giving away (or deeply discounting) products in exchange for reviews. Once…
When it comes to creating online sales pages, you’ll want to learn copywriting techniques that boost conversions. When you understand that much of the total sales page copy is crafted from sections of short copy, it becomes significantly easier to…