Month: November 2020

B2B eCommerce Store Owners Could Benefit from B2C Options

There is one major advantage of getting into the B2C space for businesses and that’s higher margins. Selling to consumers as well as fellow businesses means that you can access a larger, more diverse customer base, therefore building resiliency into...

/ November 26, 2020

How to Build the Foundation of Your Direct-to-Consumer Marketing Strategy

Most of you should be familiar with at least some of the following names: Harry’s, Glossier, Warby Parkers, and Bonobos. All of these incredibly successful brands are outstanding examples of direct-to-consumer (D2C) companies. Direct-to-consumer is a retail model where companies...

/ November 25, 2020

Top Keywords: Amazon Gift & Holiday Keywords for Listing Optimization

Here are some staggering stats for ecommerce sellers: The holiday gift marketing reached $1 trillion in 2018. eMarketer.com Approximately 40% of holiday sales in the U.S. take place on Amazon. MarketingLand.com Holiday spending accounts for about 56% of the gift...

/ November 21, 2020

5 Trust Drivers Proven to Increase Sales on your eCommerce Site

2. Use both standard and lifestyle product photos You know the saying: a picture is worth a thousand words. Product photography gives you a way to communicate what your products have to offer in ways that words simply cannot. However,...

/ November 19, 2020

Boosting eCommerce Business on Social Media for the 2020 Holidays

Noah has been helping companies navigate eCommerce complexities for the last couple of years. While fluent in social media and SEO, he gravitates towards the more technical aspects of managing an eCommerce store. When not helping business grow, he enjoys...

/ November 17, 2020

Why Typos Kill Sales: 4 Proofreading and Editing Tips for Websites

I’ll admit it… I’m great at spotting other people’s typos. Not so great at finding my own. That’s why when Marcia Yudkin told me about the simple proofreading and editing tips you or your team can use to halt proofing...

/ November 11, 2020

Leveraging Pinterest To Generate Maximum Traffic To Your Site

Technological advancements have overtaken the world. Most of the world’s population is occupied by the excessive use of gadgets and social media. According to Statista, the active global population of social media users has hit 3.96 billion. Social media platforms...

/ November 9, 2020

Top 6 Influencer Marketing Trends for 2021

Influencer marketing has proven to be an effective tactic for brands. With many brands integrating it into their core digital marketing strategy, it shows no signs of slowing down. In fact, according to a Business Insider Intelligence report, brands will...

/ November 5, 2020

Cognitive Psychology in UX Design – 5 Practical Tips for Retailers

Whether you are a small-scale retailer operating in a local market or looking to expand into international waters, UX design of your online storefront matters. According to Tech Jury, 52% of users said that the main reason for never returning...

/ November 5, 2020

4 Steps to Optimize Your Ecommerce Social Revenue

You’ll need to know your audience well before you run an ad to get a good return on investment. Establish the timeframe of your ad, your targets’ age range, gender, and interests, as where you think they’re most likely to...

/ November 5, 2020