Any merchant who wants their Magento store to be successful must think about the needs and wants of the customers. The ability to appeal to specific customers can mean the difference between simply attracting a specific group of visitors and…
In the Office for National Statistics’ Retail Sales for Great Britain July 2020 report we can see some very clear changes in consumer purchasing behaviour in the UK. Let’s delve into what trends we can see and what it may…
Affiliate marketing is a way of leveraging your community of customers in order to drive growth, and it can be very effective. U.S. affiliate marketing spending is expected to rise to $6.8 billion this year, with 81% of brands utilizing…
Your product pages hold all the relevant information about the garments you sell. Most product pages include the product description, cost, customer reviews, images and call to actions. While many consumers enjoy viewing high-quality pictures of the clothing, it is…
As an apparel related eCommerce merchant, one of the main ways you will communicate to customers about sales, discounts, product launches and other relevant information is through email. And, you will want to send specific types of emails to invoke…
At InteractOne, we’re on the cutting edge of developments in the eCommerce industry. As such, we’re proud to be a certified Magento partner. Recently, Magento has added many new enhancements to their eCommerce platform. Keep reading to learn all about…
Mayfair has been working as an SEO Content Writer for clients who want to improve their search rankings. Her MBA has given her a broad base to approach many business-related topics, and currently, she is focused more on providing unique,…
Returns are one of the biggest challenges facing fashion eCommerce stores. In 2019, retail merchandise returned in the United States accounted for $309 billion, and it’s estimated that 15% to 40% of online purchases are returned. As eCommerce continues to…
You go to all this effort to create beautiful emails for your customers, with the hope that they will be opened and read, resulting in traffic and sales for your eCommerce website. But the reality is 2% of eCommerce emails…
When I first started to promote products as an affiliate, I remember the level of frustration I felt. I had played with affiliate sales for a few years, dabbling here or there, pretty unmotivated because of my lack of success.…
If you are like most ecommerce site owners, you probably cringe when you imagine receiving a call, email, social media post or other communication from an angry, frustrated and disillusioned customer of yours. At an individual level, humans are hardwired…
ThoughtShift is a vibrant digital strategy agency based in Brighton. In this series you get to find out more about the different job roles within ThoughtShift and how our ThoughtShifters got into Digital Marketing. This time it’s the turn of…
Each type of SEO — on-page, technical and external — effects how your webstore ranks on search engines. While many users understand the basics of on-page SEO, there is a aspect of SEO that often goes unnoticed unless you are…
Your product pages hold all the relevant information about the garments you sell. Most product pages include the product description, cost, customer reviews, images and call to actions. While many consumers enjoy viewing high-quality pictures of the clothing, it is…